Company: ConnectX Supply Chain Solutions

ConnectX Supply Chain Solutions, a company specializing in end-to-end supply chain management, faces challenges in fostering effective collaboration among its various stakeholders, including suppliers, distributors, and internal teams. The lack of alignment in goals, communication gaps, and resistance to change hinder the company's ability to implement seamless and agile supply chain processes.

To address these challenges, ConnectX is exploring and applying behavioural operations management strategies to enhance collaboration and communication throughout its supply chain.

Learning Objectives

1. How can ConnectX Supply Chain Solutions use Behavioral Operations Management to analyze and influence the behaviour of its stakeholders, including suppliers and internal teams, to foster a culture of collaboration and shared goals? What specific behavioural interventions can be implemented to address communication gaps and resistance to change?

2. In the context of supply chain collaboration, how can ConnectX design and implement training programs and workshops that incorporate Behavioral Operations Management principles, promoting a better understanding of the human factors influencing collaboration and communication? How can BOM contribute to building trust and fostering a collaborative mindset among the various stakeholders in the supply chain?