A Zomba an Over-The-Top (OTT) streaming platform wants to use Big Data Analytics for Enhanced Content Delivery and User Experience on an OTT Platform

Goal: An Over-The-Top (OTT) streaming platform seeks to use big data analytics to improve content delivery, personalize recommendations, and enhance user satisfaction.

Challenges:

Massive Content Collection: The platform's extensive library of movies, shows, and originals poses challenges for users in finding what they want.

User Engagement: The platform aims to boost user engagement by providing tailored content suggestions based on individual preferences.

Quality of Service (QoS): Ensuring a smooth streaming experience is essential. Data analysis of user behaviours and content consumption habits can help optimize streaming quality.

Learning Objectives

1. How to increase customer engagement?

2. Do you think Big Data Analytics can help to solve the problem of user satisfaction and reduce churn rate?

3. What are the steps a company should take to enhance the user experience in the delivery of content?